For Internal Use ONLY
Battle Card
SALES LYRICS
Need conversation starters? Our collection of elevator pitches and talking points will help you engage prospects.
PAIN POINTS & SOLUTION
- You find it hard to keep all your customer data in one place.
- You struggle to get repeat business and don't know how to stay in touch between services/appointments.
- You feel overwhelmed creating social content consistently across all your profiles.
- You aren't sure what social content performs best with your audience, making it difficult to replicate success.
- You depend on paper copies, estimates, and contracts, which puts your business at risk of losing documents.
- Your business lacks a user-friendly website that drives visitors to connect.
- You want to improve your Google Business Profile so that you are found in local searches.
COLLATERAL & INVITATION
Easily share product details and invite clients to experience our solution firsthand
FAQS & TOURS
Quickly find answers and explore product features with step-by-step guides.
COMPETITIVE BREAKDOWN

Housecall Pro
Thryv Business Center does more than just manage jobs. It's an all-in-one tool that handles your sales, business operations, and customer management. If you want to simplify your entire business, not just field work, Thryv is the way to go.
ServiceTitan
Thryv Business Center is made for small and medium businesses of all types, not just big plumbing or HVAC companies. It's more flexible in pricing and features, giving you everything you need to run your business in one place.
Jobber
Thryv Business Center does everything Jobber does for field service, plus a whole lot more. It adds tools for managing customer relationships, automating marketing, and keeping online reputation strong.
Keap
Thryv Business Center wins by offering a full set of business tools, not just CRM and email marketing. You get everything Keap provides, plus features for managing your daily operations and online reputation - all in one easy-to-use platform.
How thryv helps - Use Cases
Need to boost your marketing efforts without spending hours on campaigns?
Leverage our AI assistant and easy-to-use marketing template library to create engaging email and SMS campaigns. Set up automated marketing sequences to keep your clients engaged.
Increase customer retention and keep them coming back effortlessly with Thryv Business Center.
Want an easier way to manage your services and get paid on time?
Easily add new service offerings and get them scheduled. Once the job is complete, creating invoices and collecting payments takes seconds.
Book more jobs and get paid on time with Thryv Business Center.
Looking to streamline your appointment booking and reduce no-shows?
Use our online appointment scheduling tool with real-time calendar integration. Manage multi-staff calendars and send automated reminders to clients.
Maximize your schedule efficiency and minimize missed appointments with Thryv Business Center.
CLIENT TESTIMONIALS
“Having everything in one spot makes it really easy for me to check in from home.”
-Ash Isbell, Owner
Ash's Little Shop of Howler's
(Pet Services Company based in Tooele, UT)
Thryv - Client since 2024

Sales Positioning for Additional Solutions
Craft your Perfect Pitch
Find key positioning statements and value propositions for each Thryv solution. Use these to craft compelling pitches and effectively communicate our products' unique benefits to prospects.

Thryv Marketing Center
CONVERSATION STARTERS:
- Can you describe your current approach to marketing, including social media and reputation management, and would you consider an integrated platform to streamline these efforts?
- How are you using your software to incorporate enhanced online exposure and expand your customer base?
- Are you tracking the success of your marketing initiatives, and how much more time could you save if your marketing were automated and integrated into one system?
ELEVATOR PITCH
With your software, you're already streamlining business operations and managing customer communications in one place. Now, imagine integrating, social media management, and reputation-building tools. This seamless combination will help you nurture leads, engage customers, and strengthen your online presence, all while saving time and allowing you to focus on what you do best—growing your business.
TALKING POINTS:
- By adding our software, you can expand your outreach by enhancing your online, presence automating your social posting and staying op top of your online reputation.
- Utilize integrated social media management tools to schedule, post, and monitor all your accounts in one place. Grow your online presence while maintaining consistent branding and messaging effortlessly.
- Strengthen your online reputation with automated review requests and responses. This proactive approach not only saves you time but also helps attract new customers through positive feedback and engagement.
- Access to real-time analytics helps you make smarter decisions and adjust strategies without wasting time on multiple platforms.
Dual Center
CONVERSATION STARTERS:
- Currently, how much time do you spend managing client appointments, payments, and marketing?
- How much time do you think you could save if your customer management and marketing tasks were automated, giving you more capacity to scale and increase revenue?
- What impact would it have on your business if you could streamline day-to-day operations while still attracting new clients and driving growth?
ELEVATOR PITCH:
- We work with small businesses like yours, that tell us as their business grows, it can be overwhelming to balance the daily operations of appointments, payments, and customer follow-ups along with the need to attract new clients too. Is that about right for you too? Thryv’s software simplifies this process by automating both client management and marketing tasks. Whether it's scheduling, invoicing, or customer outreach, Thryv helps streamline these essential functions, freeing up your time to focus on what matters most - growing your business.
TALKING POINTS:
- Imagine having everything you need to grow your business in one place. By combining the additional solutions, you can not only attract new customers but also manage them efficiently—without adding extra work to your day.
- Soon you will be able to automate customer follow-ups, marketing campaigns, and client reminders, freeing up hours in your day. This helps you stay connected with your customers, ensuring they return, while also bringing in new prospects without the need for constant manual effort.
- Business growth can often come with more admin tasks—more appointments, more invoices, more communication. Let our software handle the scheduling and invoicing, and the enhanced online presence is bringing in new leads, you can grow without adding extra time or complexity to your day-to-day.
- Together, these tools allow you to increase your client base and your revenue without needing to hire more staff or put in extra hours. You can focus on the core parts of your business while these systems handle the heavy lifting.
- Our software will integrate seamlessly with your current software with us, giving you full control over your client relationships—from attracting new customers to managing existing ones—all from one platform. This saves you time and lets you focus on growing your business.
All Center Solution
CONVERSATION STARTERS:
- How do you currently manage your business operations and marketing efforts? Are you finding it easy to stay organized and grow your business?
- If you could streamline your communication and organization tools in one place, how much time do you think that would save you each week?
- What challenges are you facing with your current software? Do you feel it's helping you efficiently grow your business, and reach new customers?
ELEVATOR PITCH:
- We offer customizable software designed for small businesses to utilize Ai to streamline operations, save time, and reduce stress. With centralized communication, essential tools, and built-in marketing features, our solution simplifies your workflow and helps you effectively grow and market your business, all in one place.
TALKING POINTS:
- Imagine having everything you need to grow your business in one place. Our software not only helps you attract new customers but also efficiently manages communication, social, scheduling and more—without adding extra work to your day.
- With our software, you’ll boost your online exposure to generate more leads. Once they come in, manage everything from booking appointments and sending estimates to collecting payments—all within the same system.
- Soon, you’ll be able to harness Ai to automate follow-ups, social campaigns, and client reminders, freeing up hours in your day while ensuring effective communication with your customers and attracting new prospects without constant manual effort.
- As your business grows, administrative tasks like scheduling, invoicing, and reputation monitoring can pile up. Our software streamlines these processes, allowing you to expand your customer base without adding complexity to your daily operations.
- Maximize your investment with automated promotions while efficiently managing new clients through our backend tools. Plus, our integrated social tools help you boost your online presence and monitor your brand’s reputation seamlessly across platforms.
Add-ons
CONVERSATION STARTERS
- SEO: How are you currently marketing your business to attract more customers? What is your plan to maintain this level of growth?
- Thryv Leads: How are you currently marketing your business to attract more customers? How many leads do you get currently and how many would you like to get to?
- Website: When people are looking for your business where do they find information about the services you offer? How are they able to reach out to you outside of calling?
- Logo: When someone sees your business branding what do they see? How have you set yourself apart in branding compared to your competitors?
ELEVATOR PITCH:
- SEO- Longevity/Stability: Now that you’ve established a consistent business image online, the next step is to solidify your placement on search engines enabling you to appear higher on the list & stay there for a longer period of time using SEO. This will boost your business image & grow your revenue overtime.
- Thryv Leads- Quick Growth: I wanted to give you a call to check on you to see how things are going with your business as well as chat with you about building upon the success you’ve established to speed up the growth of your business by attracting even more leads to you. We have a tool that allows you to post ads exactly when & where potential consumers are looking for your business.
- Website- Branding: I wanted to check and see if you are still looking to bring in more business and have some easy ways for your to capture more leads to your business through a professionally designed website that will start working in your favor and represent the great work that you do.
- Logo- Branding: I wanted to suggest updating your Logo for your business. This is an easy way for you to make a strong impression in your industry. Logos are the first impression your customers see of your business and is an easy way to establish your business as credible and trustworthy.
TALKING POINTS
- SEO: SEO will help solidify your placement on search engines enabling you to appear higher on the list & stay there for a longer period of time. This will boost your business image & grow your revenue overtime.
- Thryv Leads: Allows you to speed up the growth of your business by attracting even more leads to you. It allows you to post ads exactly when & where potential consumers are looking for your business.
- Website: A modern website allows you to capture more leads to your business by elevating your online presence and driving new business. You can Create a seamless customer experience from the moment people find you to when they engage with your website.
- Logo: Logos are the first impression your customers see of your business and is an easy way to establish your business as credible and trustworthy.
ThryvPay
CONVERSATION STARTERS:
Now that I have learned a little about your business, I’d like to ask you about your payment system….
- What payment provider are you using currently? How satisfied are you with it?
- What issues or challenges are you facing with your current payment system?
- What are your current processing fees?
- How do you feel about these costs?
- How easily does your current payment system integrate with your existing software and tools?
- What kind of customer support do you expect from a payment provider?
ELEVATOR PITCH
- ThryvPay has been designed for service-driven small businesses like yours! It helps you get paid faster and easier with contactless payments AND provides your customers with the convenience of submitting payments online safely.
GENERAL TALKING POINTS:
- Our clients love that they can save time by accessing all of their payment reporting from the same place they are operating other parts of their business – Thryv and ThryvPay allows you to book, invoice, and get paid all from one software.
- We include the ability to set up scheduled payments offering your customers flexibility. You can even create installment plans, memberships, and a tip can be made showing appreciation for your service.
- You can also charge an optional surcharge to help offset the cost of the processing fees when you get paid by credit card!
- When you have any questions our dedicated Thryv pay support team is there to help!
- Let me show you how you can use ThryvPay to help your business grow…